After the company’s first commercial in 1950, Pepsi’s advertising would continue to prosper and grow over the years. The 50’s brought on not only a logo change, but a total change in direction to the brand’s initial strategy. The new logo incorporated the “bottle cap” design, and Pepsi was no longer advertised based on price. The new direction […]
At the end of last month, Pepsi launched a new beverage called 1893. Inspired by the original recipe created by Pepsi founder Caleb Bradham, this new drink brings together premium ingredients for a great-tasting, unexpectedly bold cola blend of the past and present. Pepsi’s 1893 is a blend of premium kola nut extract, real sugar, sparkling […]
Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]
In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]
Sean Tubal, Mahaska’s Snack Express Route Manager, was born and raised in California. He has now worked for Mahaska for more than 22 years. Everyone knows Sean for his good character, sense of humor, involvement in the community and love for his family. Read more about Sean and his favorite Mahaska products below! What is a […]
In the 1970’s, most soft drink companies started to offer their beverages in plastic bottles. To Pepsi-Cola’s disappointment, the plastic bottle manufacturers were initially unable to produce a bottle that would maintain the right shade of green needed for Mountain Dew bottles. Luckily, by 1978 that problem was solved. Pepsi quickly produced 2-liter plastic bottles and […]
Mountain Dew sales increased at a steady rate by 1972. But after some investigation, it was discovered that that the growth outside of Mountain Dew’s original market was small and that, specifically, the take-home market was inadequate. Many Mountain Dew drinkers were not able to find the beverage in their local grocery store. Mountain Dew also discovered that a […]
Mahaska Route Manager Jeff Parlet has been working for Mahaska in Iowa for 22 years and never fails to impress his fellow coworkers with his dedication and work habits. Outside of the warehouse he enjoys spending time with his family, watching ‘Dancing with the Stars’ and golfing. He is very proud of the company he works […]
Introducing Ted McCready, Mahaska’s mechanic for the last 5 years in Kansas. Needless to say, operations at Mahaska would not be able to run (literally) without our Ace Mechanic! Find out a little more about Ted below. Favorite beverage that Mahaska distributes? Pepsi. What do you do outside of Mahaska for fun? Car shows and auto races. […]
Last Friday, May 22nd was Ride Your Bike to Work day at Mahaska’s Oskaloosa location! Bike to Work Days began in the 1950s as a health initiative created by the League of American Bicyclists as a part of National Bike Month. The movement encourages people to try bicycle commuting as a healthy and safe alternative to driving. […]
