After the launch of the “Pepsi Challenge” campaign, Pepsi soared into homes as the number one brand in take-home sales going into the 80’s. Throughout this decade, several high profile stars contributed to Pepsi’s advertising efforts, including Lionel Richie, Tina Turner, David Bowie and Michael Jackson. Geraldine Ferraro, the first woman to ever be a vice-presidential candidate in the U.S., […]
Tag: history
Progression of Pepsi’s Advertising
After the company’s first commercial in 1950, Pepsi’s advertising would continue to prosper and grow over the years. The 50’s brought on not only a logo change, but a total change in direction to the brand’s initial strategy. The new logo incorporated the “bottle cap” design, and Pepsi was no longer advertised based on price. The new direction […]
McKenna Haase, Mahaska Sponsored Athlete
The latest buzz in the racing world has been about all McKenna Haase! McKenna is both a Mahaska and TYR Endurance Sport sponsored athlete. Coming off her second win at Iowa’s Knoxville Raceway, the young racer is on her way to becoming one of the best racers in the sport and proving to be an amazing […]
Ray Boomershine Tells his Mahaska Story
In 1981, Ray Boomershine became the director of Mahaska Vending Services, but his story with Mahaska began much sooner in an unlikely place- a barber shop. When Ray was a barber in Iowa, one of his regular customers was Mahaska Bottling Employee, Ron Pettit. One fateful day, Ron brought in John Muhl to get his hair cut […]
Mahaska – A Long History of Community
The Oskaloosa Herald did a fantastic feature on Mahaska recently all about our rich family-owned history, generations of change and innovation, and community involvement. Says the Oskaloosa herald: “No company could stand the test of time if it weren’t for the dedicated team members that Mahaska has been able to attract over the years. They all […]
A Welcome from Our CEO, Branden Muhl
At Mahaska, we boast a rich American tradition that goes back 7 generations. This long history deeply influences the organizational culture and is also reflected in our employee base, which has accumulated a mean/median tenure of 11.3/8 years with 40 > 20 years. As a result, we honor our past on a daily basis and […]