On January 28th, Doc 360 got re-energized and received a new look to bring out the brand’s bold true identity. The new logo debuted at the 2016 Winter X Games last month on Doc-sponsored athlete Logan Christian’s Arctic Cat Sno Pro sled. In addition, the brand also launched its Snapchat channel in honor of the new […]
Tag: X Games
The Extensions of Mountain Dew
In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]