The Evolution of Mountain Dew Advertising

Mountain Dew sales increased at a steady rate by 1972. But after some investigation, it was discovered that that the growth outside of Mountain Dew’s original market was small and that, specifically, the take-home market was inadequate. Many Mountain Dew drinkers were not able to find the beverage in their local grocery store. Mountain Dew also discovered that a […]

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The Birth of Mountain Dew’s Advertising

The first advertising campaign created for Mountain Dew under Pepsi-Cola management was “Mountain Dew – It’ll Tickle You’re Innards.” The company decided to embrace the hillbilly-moonshine image behind the name for the first few years. The advertising consisted of cartoon hillbilly characters promoting the drink. The characters included Gran Pappy and all his kinfolk, who were […]

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