Internet Archives | Mahaska Bottling Company

Technology Transforms Mountain Dew Marketing

Posted on March 4, 2016 by Mahaska

Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]

The Extensions of Mountain Dew

Posted on January 22, 2016 by Mahaska

In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]