Pepsi Introduces MIST TWST

PepsiCo recently introduced its new caffeine-free lemon-lime soda with a twist of real juice and a huge burst of flavor. This refreshing and delicious beverage, called MIST TWST, can be found in any super market aisle. The Diet version is also available and for the holiday season, Cranberry MIST TWST will return. In order to hit the […]

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The Evolution of Mountain Dew Advertising

Mountain Dew sales increased at a steady rate by 1972. But after some investigation, it was discovered that that the growth outside of Mountain Dew’s original market was small and that, specifically, the take-home market was inadequate. Many Mountain Dew drinkers were not able to find the beverage in their local grocery store. Mountain Dew also discovered that a […]

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The History of Mountain Dew: Beginnings

Although there are many stories about how Mountain Dew was created, the truth is that the Mountain Dew we know today was created by Bill Jones with the help and influence of many others. Bill Jones was from Marion, Virginia and worked as the General Manager of the Tip Corporation, a flavor company that specialized in the creation […]

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