Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]
In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]
It was in the 1980’s when Pepsi-Cola Company officially became a part of NASCAR. In 1981, Mountain Dew sponsored a NASCAR vehicle owned by Junior Johnson and driven by Darrell Waltrip. As a team, they won many races with Mountain Dew graphics covering their number 11 car. The pit crew was even given a clever name, “Dew Crew.” […]
