Pepsi has progressed immensely over the years, from a local beverage brand to an industry giant, and it’s advertising has changed along with it. Pepsi now uses several different channels and marketing techniques to promote the brand, making it almost hard to keep up! To make things easy, we put together the best and biggest marketing campaigns Pepsi has recently or currently […]
After the launch of the “Pepsi Challenge” campaign, Pepsi soared into homes as the number one brand in take-home sales going into the 80’s. Throughout this decade, several high profile stars contributed to Pepsi’s advertising efforts, including Lionel Richie, Tina Turner, David Bowie and Michael Jackson. Geraldine Ferraro, the first woman to ever be a vice-presidential candidate in the U.S., […]
After the company’s first commercial in 1950, Pepsi’s advertising would continue to prosper and grow over the years. The 50’s brought on not only a logo change, but a total change in direction to the brand’s initial strategy. The new logo incorporated the “bottle cap” design, and Pepsi was no longer advertised based on price. The new direction […]
Randy Snodgrass is Mahaska’s Marketing Manager. While in the office, Randy is constantly busy and always traveling out in the market. He is an extremely loyal employee and is very dedicated to his family. In his free time, he enjoys many outdoor activities and is involved in giving back to his kids school. Read more about Randy […]
