Justin Timberlake announced that he will be performing for the Pepsi Super Bowl Half Time Show this year! He is an extremely talented singer, with 10 Grammys already under his belt at 36 years old. You may also recognize him from the various movies he’s starred in and his several appearances on Saturday Night Live. […]
The aroma of chicken sizzling on the bar-b-que, Pepsi’s submerged into a cooler of ice, and our closest friends gathered near remembering those who have served our country honorably. This is what Memorial Day is all about. Just a couple weeks away, it is time to start planning your Memorial Day party, and of course the food you […]
In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]
The first advertising campaign created for Mountain Dew under Pepsi-Cola management was “Mountain Dew – It’ll Tickle You’re Innards.” The company decided to embrace the hillbilly-moonshine image behind the name for the first few years. The advertising consisted of cartoon hillbilly characters promoting the drink. The characters included Gran Pappy and all his kinfolk, who were […]
Although there are many stories about how Mountain Dew was created, the truth is that the Mountain Dew we know today was created by Bill Jones with the help and influence of many others. Bill Jones was from Marion, Virginia and worked as the General Manager of the Tip Corporation, a flavor company that specialized in the creation […]
In 1981, Ray Boomershine became the director of Mahaska Vending Services, but his story with Mahaska began much sooner in an unlikely place- a barber shop. When Ray was a barber in Iowa, one of his regular customers was Mahaska Bottling Employee, Ron Pettit. One fateful day, Ron brought in John Muhl to get his hair cut […]
