Mountain Dew Holiday Brew

Holiday Brew

Mountain Dew is rolling out a new flavor for the holidays and it may taste a little familiar… it’s a combination of everyone’s two favorite flavors! The Mountain Dew Holiday Brew is a mixture of original Mountain Dew and Code Red. Mountain Dew must have been inspired by the red and green colors to combine […]

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Who’s Going to Replace Dale?

Dewey Ryder

One of Mountain Dew’s sponsored athletes, Dale Earnhardt Jr., retired at the end of the 2017 race car season. Without Dale in the picture, everyone is wondering who is going to replace him. Actor/comedian Danny McBride, posing as Dewey Ryder, will be taking the wheel from him… literally. See what he has to say about it all and […]

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Mountain Dew’s ‘Walking Dead’ Partnership

Mountain Dew Walking Dead

A partnership worthy of a zombie apocalypse, AMC and Mountain Dew are working together for the eighth season of “The Walking Dead”. The season premiers on October 22nd, which will also be the show’s 100th episode! The show has been #1 on television for the last five years among viewers 18-49 years old. “By partnering […]

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Mtn Dew’s Mysteriously Exotic White Label

white label

Following the release of the 2016 Mtn Dew Black Label, Mountain Dew has added the White Label to the series of premium crafted sodas.  The tropical citrus flavored White Label brings a new level of sophistication to the soft drink industry. “DEW Nation has shown us its love for Mtn Dew Black Label by making […]

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Meet DEW’s New Pro Snowboarder

snowboarder

Mountain Dew is already preparing for Winter with the addition of their new sponsored athlete, Julia “Jules” Marino. Marino, age 19, is a professional snowboarder from Westport, Connecticut. She caught everyone’s attention during the X Games in Aspen and Norway this past Winter, taking home four medals in Big Air and Slopestyle competitions. This was […]

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LIFEWTR Supports Women in the Arts

LIFEWTR

LIFEWTR is supporting women in the arts with the release of its Series 2 labels, featuring lively and abstract designs from three female artists – Trudy Benson, Lynnie Z and Adrienne Gaither. LIFEWTR will provide these women the opportunity to influence millions with about 20 million bottle labels expected to be distributed over the next few months. To further support females in the […]

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Introducing BUBBL’R

We are excited to announce that we will soon be offering a new sparkling water with rich flavors, called BUBBL’R.  This antioxidant infused sparkling water contains natural colors and flavors.  In addition, BUBBL’R does not include artificial sweeteners, so you can rest easy knowing what you are drinking is the real deal.  Another perk is that […]

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A New Kind of Spiked Lemonade

Spiked Lemonade

The word ‘spiked’ is representative of the prickly pear cactus juice fused into Mountain Dew’s new Spiked Lemonade.  In a play on words, the can even has an image of a cactus spike driven through a lemon.  Coming in two new flavors, lemonade and raspberry lemonade, Mountain Dew brings thirst quenching to a whole new level. […]

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Mountain Dew Black Label

Mountain Dew released an awesome, unique carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters. The new twist on the beloved original soft drink goes by Mountain Dew Black Label. In the fall of 2015, the new drink was exclusively given to 600 colleges and universities, allowing students to be […]

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Technology Transforms Mountain Dew Marketing

Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]

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