Meet Kevin Hart Courtside with Mtn Dew Kickstart

Kevin Hart

Mountain Dew recently announced that Kevin Hart, the talented actor and comedian, will be the face of MTN DEW® KICKSTART™.  Kevin, a major NBA fan, will bring one lucky winner “Closer Than Courtside” at the NBA Playoffs. He is looking for the ideal “CourtSidekick” with whom to share this experience. Check out Kevin’s Courtside Do’s and […]

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Mountain Dew Holiday Brew

Holiday Brew

Mountain Dew is rolling out a new flavor for the holidays and it may taste a little familiar… it’s a combination of everyone’s two favorite flavors! The Mountain Dew Holiday Brew is a mixture of original Mountain Dew and Code Red. Mountain Dew must have been inspired by the red and green colors to combine […]

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Who’s Going to Replace Dale?

Dewey Ryder

One of Mountain Dew’s sponsored athletes, Dale Earnhardt Jr., retired at the end of the 2017 race car season. Without Dale in the picture, everyone is wondering who is going to replace him. Actor/comedian Danny McBride, posing as Dewey Ryder, will be taking the wheel from him… literally. See what he has to say about it all and […]

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Mountain Dew’s ‘Walking Dead’ Partnership

Mountain Dew Walking Dead

A partnership worthy of a zombie apocalypse, AMC and Mountain Dew are working together for the eighth season of “The Walking Dead”. The season premiers on October 22nd, which will also be the show’s 100th episode! The show has been #1 on television for the last five years among viewers 18-49 years old. “By partnering […]

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Mtn Dew’s Mysteriously Exotic White Label

white label

Following the release of the 2016 Mtn Dew Black Label, Mountain Dew has added the White Label to the series of premium crafted sodas.  The tropical citrus flavored White Label brings a new level of sophistication to the soft drink industry. “DEW Nation has shown us its love for Mtn Dew Black Label by making […]

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Mountain Dew Black Label

Mountain Dew released an awesome, unique carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters. The new twist on the beloved original soft drink goes by Mountain Dew Black Label. In the fall of 2015, the new drink was exclusively given to 600 colleges and universities, allowing students to be […]

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Mountain Dew Introduces 2016 Racing Team Lineup

Earlier this year, Mountain Dew is introduced their new racing team lineup for 2016. Thanks to a three-year extension of PepsiCo’s longstanding partnership with 11-time Sprint Cup Series champions Hendrick Motorsports, Mountain Dew is continuing as a primary sponsor of Dale Earnhardt Jr. and welcomed drivers Kasey Kahne and Chase Elliott to its 2016 lineup. […]

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Mountain Dew Kickstart Expands Product Lineup

Need an energizing blast of DEW with real fruit juice and a kick of caffeine in new bold flavors? Look no further! Mountain Dew Kickstart has now expanded their product lineup and is thrilled to introduce Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange flavors. The brand has been continuously successful since 2013 when Kickstart was […]

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Technology Transforms Mountain Dew Marketing

Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]

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