One of Mountain Dew’s sponsored athletes, Dale Earnhardt Jr., retired at the end of the 2017 race car season. Without Dale in the picture, everyone is wondering who is going to replace him. Actor/comedian Danny McBride, posing as Dewey Ryder, will be taking the wheel from him… literally. See what he has to say about it all and […]
In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]
It was in the 1980’s when Pepsi-Cola Company officially became a part of NASCAR. In 1981, Mountain Dew sponsored a NASCAR vehicle owned by Junior Johnson and driven by Darrell Waltrip. As a team, they won many races with Mountain Dew graphics covering their number 11 car. The pit crew was even given a clever name, “Dew Crew.” […]
McKenna Haase, Mahaska and TYR Endurance Sport sponsored athlete, not only continues to prove her athletic abilities on the race track, but also continues to be a great inspiration. In our interview with McKenna, our goal was to find out more about her racing life as well as her life outside of her career. Get to know more […]
The latest buzz in the racing world has been about all McKenna Haase! McKenna is both a Mahaska and TYR Endurance Sport sponsored athlete. Coming off her second win at Iowa’s Knoxville Raceway, the young racer is on her way to becoming one of the best racers in the sport and proving to be an amazing […]
Last month, Mahaska partner Mountain Dew released it’s new, limited edition DEWshine craft soda. The clear citrus-flavored drink is made with real sugar but is packaged in a retro, longneck glass bottle. The label features Willie the Hillbilly, the original Mountain Dew mascot, and “It’ll Tickle Yore Innards,”the original Mountain Dew slogan. The story behind […]
