Pepsi has progressed immensely over the years, from a local beverage brand to an industry giant, and it’s advertising has changed along with it. Pepsi now uses several different channels and marketing techniques to promote the brand, making it almost hard to keep up! To make things easy, we put together the best and biggest marketing campaigns Pepsi has recently or currently […]
Tag: pepsi advertising
Progression of Pepsi’s Advertising
After the company’s first commercial in 1950, Pepsi’s advertising would continue to prosper and grow over the years. The 50’s brought on not only a logo change, but a total change in direction to the brand’s initial strategy. The new logo incorporated the “bottle cap” design, and Pepsi was no longer advertised based on price. The new direction […]