Since its inception in 1893, it is safe to say Pepsi has come along way as a company. What started out as a sole product, a carbonated beverage to aid with digestion, has turned into a multi-billion dollar corporation. So what does Pepsi’s future hold? For a company that seems to have it all, we can’t be […]
After the launch of the “Pepsi Challenge” campaign, Pepsi soared into homes as the number one brand in take-home sales going into the 80’s. Throughout this decade, several high profile stars contributed to Pepsi’s advertising efforts, including Lionel Richie, Tina Turner, David Bowie and Michael Jackson. Geraldine Ferraro, the first woman to ever be a vice-presidential candidate in the U.S., […]
After the company’s first commercial in 1950, Pepsi’s advertising would continue to prosper and grow over the years. The 50’s brought on not only a logo change, but a total change in direction to the brand’s initial strategy. The new logo incorporated the “bottle cap” design, and Pepsi was no longer advertised based on price. The new direction […]
