PepsiCo opened their first ever restaurant this past September, and you might be surprised how the company approached it. “Kola House” is located in Chelsea, a very trendy Manhattan neighborhood in the heart of the meat packing district. The restaurant takes a “farm-to-table” approach, with a modern, American flare. Stated on the Kola House website, the menus consist of “a specialty cocktail […]
Tag: Pepsi Co
Technology Transforms Mountain Dew Marketing
Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]