After the company’s first commercial in 1950, Pepsi’s advertising would continue to prosper and grow over the years. The 50’s brought on not only a logo change, but a total change in direction to the brand’s initial strategy. The new logo incorporated the “bottle cap” design, and Pepsi was no longer advertised based on price. The new direction […]
Tag: business
Ray Boomershine Tells his Mahaska Story
In 1981, Ray Boomershine became the director of Mahaska Vending Services, but his story with Mahaska began much sooner in an unlikely place- a barber shop. When Ray was a barber in Iowa, one of his regular customers was Mahaska Bottling Employee, Ron Pettit. One fateful day, Ron brought in John Muhl to get his hair cut […]