One of Mountain Dew’s sponsored athletes, Dale Earnhardt Jr., retired at the end of the 2017 race car season. Without Dale in the picture, everyone is wondering who is going to replace him. Actor/comedian Danny McBride, posing as Dewey Ryder, will be taking the wheel from him… literally. See what he has to say about it all and […]
Earlier this year, Mountain Dew is introduced their new racing team lineup for 2016. Thanks to a three-year extension of PepsiCo’s longstanding partnership with 11-time Sprint Cup Series champions Hendrick Motorsports, Mountain Dew is continuing as a primary sponsor of Dale Earnhardt Jr. and welcomed drivers Kasey Kahne and Chase Elliott to its 2016 lineup. […]
Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]
In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]
AMP Energy drink was first introduced in 2001 under the Mountain Dew brand. The drink was originally developed as an extension of Mountain Dew using the same formula and citrus flavors. The popular energy drink is still a product of PepsiCo but is now sold under its own brand name. In 2013, AMP Energy ranked as the 5th top […]
Last month, Mahaska partner Mountain Dew released it’s new, limited edition DEWshine craft soda. The clear citrus-flavored drink is made with real sugar but is packaged in a retro, longneck glass bottle. The label features Willie the Hillbilly, the original Mountain Dew mascot, and “It’ll Tickle Yore Innards,”the original Mountain Dew slogan. The story behind […]
