The NBA All Star Game has transformed from a night of top tier basketball to complete weekend full of fun and games. The NBA All Star Weekend is now a 3 night long event, compromised of different challenges and engaging activities for fans, along with unbeatable entertainment to top the night off. Not only does the […]
We already know the refreshing taste of a Mountain Dew on a hot summer day. We have experienced the priceless taste of a Pepsi while watching your favorite movie. And you can’t forget the unbeatable combo of Dr. Pepper + pizza every Saturday night. Okay… maybe that’s just me. But did you know these delicious drinks are key […]
“Ball. Skate Create.” Run in partnership with Mountain Dew, Green Label is an online magazine brought to you by Complex Media. Green label covers everything from gaming, basketball and action sports to music, art and style. With the motto, Ball. Skate. Create., Green Label covers pretty much everything those words encompass. Mountain Dew is calling Green […]
Gaming fans rejoice! Mountain Dew and Doritos have joined forces to promote the highly anticipated launch of Titanfall 2. Mountain Dew and Doritos, 2 of the most common go-to snacks for video gamers across the globe, have launched a national “Better Together” campaign. These 2 brands flawlessly came together due to their common gamer consumer […]
Mountain Dew released an awesome, unique carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters. The new twist on the beloved original soft drink goes by Mountain Dew Black Label. In the fall of 2015, the new drink was exclusively given to 600 colleges and universities, allowing students to be […]
Earlier this year, Mountain Dew is introduced their new racing team lineup for 2016. Thanks to a three-year extension of PepsiCo’s longstanding partnership with 11-time Sprint Cup Series champions Hendrick Motorsports, Mountain Dew is continuing as a primary sponsor of Dale Earnhardt Jr. and welcomed drivers Kasey Kahne and Chase Elliott to its 2016 lineup. […]
Need an energizing blast of DEW with real fruit juice and a kick of caffeine in new bold flavors? Look no further! Mountain Dew Kickstart has now expanded their product lineup and is thrilled to introduce Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange flavors. The brand has been continuously successful since 2013 when Kickstart was […]
Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]
In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]
It was in the 1980’s when Pepsi-Cola Company officially became a part of NASCAR. In 1981, Mountain Dew sponsored a NASCAR vehicle owned by Junior Johnson and driven by Darrell Waltrip. As a team, they won many races with Mountain Dew graphics covering their number 11 car. The pit crew was even given a clever name, “Dew Crew.” […]
