Need an energizing blast of DEW with real fruit juice and a kick of caffeine in new bold flavors? Look no further! Mountain Dew Kickstart has now expanded their product lineup and is thrilled to introduce Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange flavors. The brand has been continuously successful since 2013 when Kickstart was initially introduced and now, with their new product lineup, success will again be skyrocketing.
Earlier this year the new low-calorie flavors were released to retailers nationwide. The brand has been building upon its “It All Starts with a Kick” campaign by launching a robust 360-degree marketing program including engaging digital and social media, broadcast and out-of-home advertising, merchandising and experiential activations. In addition, Mountain Dew Kickstart also returned to the Super Bowl this year with a hilarious TV ad that combined fan-favorite ad elements and completely had fans talking. Check it out below!
Generating annual retail sales of more than $300 million, Mountain Dew Kickstart has been dubbed one of Pepsi’s most successful beverage product launches in the past decade. Just like the previous six flavors of Orange Citrus, Fruit Punch, Black Cherry, Limeade, Pineapple Orange Mango and Strawberry Kiwi, the new flavors also come in a 12 ounce can with only 60 calories.
Go to your local retail store and try one for yourself! Then contact Mahaska to learn how you can carry Mountain Dew Kickstart in your business.