The Continuation of Mountain Dew’s Advertising

Aspartame Free Diet Pepsi- Mahaska Blog

In the 1970’s, most soft drink companies started to offer their beverages in plastic bottles. To Pepsi-Cola’s disappointment, the plastic bottle manufacturers were initially unable to produce a bottle that would maintain the right shade of green needed for Mountain Dew bottles. Luckily, by 1978 that problem was solved. Pepsi quickly produced 2-liter plastic bottles and […]

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The Evolution of Mountain Dew Advertising

Mountain Dew sales increased at a steady rate by 1972. But after some investigation, it was discovered that that the growth outside of Mountain Dew’s original market was small and that, specifically, the take-home market was inadequate. Many Mountain Dew drinkers were not able to find the beverage in their local grocery store. Mountain Dew also discovered that a […]

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The Birth of Mountain Dew’s Advertising

The first advertising campaign created for Mountain Dew under Pepsi-Cola management was “Mountain Dew – It’ll Tickle You’re Innards.” The company decided to embrace the hillbilly-moonshine image behind the name for the first few years. The advertising consisted of cartoon hillbilly characters promoting the drink. The characters included Gran Pappy and all his kinfolk, who were […]

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The History of Mountain Dew: Beginnings

Although there are many stories about how Mountain Dew was created, the truth is that the Mountain Dew we know today was created by Bill Jones with the help and influence of many others. Bill Jones was from Marion, Virginia and worked as the General Manager of the Tip Corporation, a flavor company that specialized in the creation […]

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Mountain Dew Teams up with Lost Camo

Mahaska partner, Mountain Dew, was introduced in 1940. Between the years of 1940 and 1980 only one type of Mountain Dew existed as a citrus flavored soft drink. Now the company has expanded to a total of 19 products including Diet Mountain Dew, Mountain Dew Kickstart in 6 different flavors, and Mountain Dew DEWshine. Clearly Mountain Dew is constantly expanding while creating interactive […]

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Meet Phil Smith, Mahaska Operations Manager

Phil Smith Mahaska Operations Manager

Phil Smith, Mahaska Operations Manager, started his career as an aircraft mechanic and is now a loyal Mahaska employee. He has dedicated 27 years of his life working for Mahaska and is a contributor to the success of the company. Phil was born and raised in Kansas and continues to work in Mahaska’s Kansas office. Read below to […]

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Ride Your Bike to Work Day at Mahaska

Last Friday, May 22nd was Ride Your Bike to Work day at Mahaska’s Oskaloosa location! Bike to Work Days began in the 1950s as a health initiative created by the League of American Bicyclists as a part of National Bike Month. The movement encourages people to try bicycle commuting as a healthy and safe alternative to driving. […]

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Amp Up on AMP Energy Drink

Klarbrunn Sparkling Water cans with logo inbetween

AMP Energy drink was first introduced in 2001 under the Mountain Dew brand. The drink was originally developed as an extension of Mountain Dew using the same formula and citrus flavors. The popular energy drink is still a product of PepsiCo but is now sold under its own brand name. In 2013, AMP Energy ranked as the 5th top […]

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Trivia Tuesday – 4/28/15

Tyr drinks sitting on a rock overlooking a vista with a Tyr-branded backpack nearby

It’s Trivia Tuesday! Answer the question below in the blog comments, then share the blog post on your Facebook page for a chance to win free partner gear! This week’s winner will receive this sweet Mountain Dew bottle cap! Winner will be announced in our blog next Tuesday. Congratulations Mobeen Mian, you are last week’s trivia […]

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Mountain Dew DEWshine Release

CBS network logo

Last month, Mahaska partner Mountain Dew released it’s new, limited edition DEWshine craft soda. The clear citrus-flavored drink is made with real sugar but is packaged in a retro, longneck glass bottle. The label features Willie the Hillbilly, the original Mountain Dew mascot, and “It’ll Tickle Yore Innards,”the original Mountain Dew slogan. The story behind […]

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