Earlier this year, Mountain Dew is introduced their new racing team lineup for 2016. Thanks to a three-year extension of PepsiCo’s longstanding partnership with 11-time Sprint Cup Series champions Hendrick Motorsports, Mountain Dew is continuing as a primary sponsor of Dale Earnhardt Jr. and welcomed drivers Kasey Kahne and Chase Elliott to its 2016 lineup. […]
In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]
It was in the 1980’s when Pepsi-Cola Company officially became a part of NASCAR. In 1981, Mountain Dew sponsored a NASCAR vehicle owned by Junior Johnson and driven by Darrell Waltrip. As a team, they won many races with Mountain Dew graphics covering their number 11 car. The pit crew was even given a clever name, “Dew Crew.” […]
Mahaska is pleased to announce a new partnership with Pulse Beverage Corporation. Pulse, headquartered in Colorado, is an innovative company known for their low calorie natural drinks providing high-quality, healthy alternatives to other beverages out there. The company recently introduced larger expansion efforts of its Natural Cabana products into the Midwest market, with Mahaska as its main distributor. Mahaska […]
Mountain Dew sales increased at a steady rate by 1972. But after some investigation, it was discovered that that the growth outside of Mountain Dew’s original market was small and that, specifically, the take-home market was inadequate. Many Mountain Dew drinkers were not able to find the beverage in their local grocery store. Mountain Dew also discovered that a […]
Most people know SoBe for its bold and delicious flavors of tea, enhanced water and elixirs. The crazy, colorful, vibrant and full of energy brand could never be missed. For all the drink and brand lovers, SoBe is creating an amazing project that uses the imagination and artistic creativity of their fans while tying in the […]
The first advertising campaign created for Mountain Dew under Pepsi-Cola management was “Mountain Dew – It’ll Tickle You’re Innards.” The company decided to embrace the hillbilly-moonshine image behind the name for the first few years. The advertising consisted of cartoon hillbilly characters promoting the drink. The characters included Gran Pappy and all his kinfolk, who were […]
Although there are many stories about how Mountain Dew was created, the truth is that the Mountain Dew we know today was created by Bill Jones with the help and influence of many others. Bill Jones was from Marion, Virginia and worked as the General Manager of the Tip Corporation, a flavor company that specialized in the creation […]
Mahaska’s proud partner, Aquafina, the fresh and pure water that provides a perfect companion for a happy body everywhere, is at it again! Over the past few weeks Aquafina and dancing lovers have united. Aquafina and “Dancing with the Stars”, the show where professional dancers and celebrities are paired up to train and compete in ballroom dancing, offered a […]
With the new school year beginning, Mahaska has partnered up with many products to make your life simple when preparing snacks for a long day at school. Whether you are learning your ABC’s, U.S history, algebra, or european literature Mahaska provides a plethora of options to fuel hungry minds. Breakfast is the most important meal of the day, but is often […]
