Ambassador of the Italian Coffee Culture: Segafredo Zanetti


Mahaska has ventured into the coffee industry, and with that comes many new and exciting brands to add to the portfolio. One of those brands is Segafredo Zanetti, known as the “Ambassador of the Italian Coffee Culture”. The essence of the brand is the lifestyle reflected in Italy’s cafés. Segafredo History The Segafredo Zanetti brand […]

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The History Behind Hershey


We are dedicating January to Hershey’s chocolate. This week we will delve into the history that makes the company what it is today.  The company traces back to the 1800s, when Milton Hershey’s caramel company was a success. In 1894, Hershey’s cocoa was introduced to the public as the first product, and thus the brand […]

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What Makes Pure Leaf, Pure?

We are proud to partner with Pure Leaf, due to their philosophy: The best things in life are real.  Pure leaf focuses on making the realest tea out there without powders or concentrates, and brewed with a passion. Their tea is pure and so are their intentions. Not only are tea leaves picked at the […]

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Mahaska Partners with Potosi Brewery


Potosi Brewing Company is excited to announce their new distribution partnership with Mahaska.  Beginning November 1st, craft beer fans will be finding Potosi beer at their favorite retailers in 18 additional Iowa counties which include both Des Moines and Ames, IA. A wide range of the brewery’s award-winning brands will be available including year-round and […]

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Mountain Dew’s ‘Walking Dead’ Partnership

Mountain Dew Walking Dead

A partnership worthy of a zombie apocalypse, AMC and Mountain Dew are working together for the eighth season of “The Walking Dead”. The season premiers on October 22nd, which will also be the show’s 100th episode! The show has been #1 on television for the last five years among viewers 18-49 years old. “By partnering […]

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Mtn Dew’s Mysteriously Exotic White Label

white label

Following the release of the 2016 Mtn Dew Black Label, Mountain Dew has added the White Label to the series of premium crafted sodas.  The tropical citrus flavored White Label brings a new level of sophistication to the soft drink industry. “DEW Nation has shown us its love for Mtn Dew Black Label by making […]

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Meet DEW’s New Pro Snowboarder


Mountain Dew is already preparing for Winter with the addition of their new sponsored athlete, Julia “Jules” Marino. Marino, age 19, is a professional snowboarder from Westport, Connecticut. She caught everyone’s attention during the X Games in Aspen and Norway this past Winter, taking home four medals in Big Air and Slopestyle competitions. This was […]

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SoBe Artists Wanted!

Most people know SoBe for its bold and delicious flavors of tea, enhanced water and elixirs. The crazy, colorful, vibrant and full of energy brand could never be missed. For all the drink and brand lovers, SoBe is creating an amazing project that uses the imagination and artistic creativity of their fans while tying in the […]

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Mountain Dew Teams up with Lost Camo

Mahaska partner, Mountain Dew, was introduced in 1940. Between the years of 1940 and 1980 only one type of Mountain Dew existed as a citrus flavored soft drink. Now the company has expanded to a total of 19 products including Diet Mountain Dew, Mountain Dew Kickstart in 6 different flavors, and Mountain Dew DEWshine. Clearly Mountain Dew is constantly expanding while creating interactive […]

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Des Moines Menace Soccer – Mahaska Partner

Chex Mix logo

In 20 seasons and counting, the Des Moines Menace, a Mahaska sponsored team, has established itself as one of the country’s elite amateur soccer clubs, as they provide the highest level of soccer in Iowa. The Menace teams play their home matches in a fun, family-friendly environment at Valley Stadium in West Des Moines. The organization […]

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