Trying to cut those soda cravings but don’t know where to reach? Sparkling water may be the perfect option for you. Sparkling water is often times looked upon as a healthier option to soda, which is true, but it also has many benefits you might not have known. Not only does Klarbrunn sparkling water contain zero calories […]
Pepsi’s advertising and branding strategies have changed drastically over the past century. Upon Pepsi’s inception by Caleb Bradham in 1893, a few logos were thrown around, but no actual advertising (that we know of) existed until 1902. In the early 1900’s, the brand’s advertising consisted of similar ads to the initial “Healthful and Invigorating” ad from 1902. All of […]
Over a century ago, the monster brand that we all know today, Pepsi, was born. In 1893, North Carolina native, Caleb Bradham, invented “Brad’s Drink” in the drug store that he owned. Brad’s drink, one of many formulations developed by Bradham, consisted of sugar, water, caramel, lemon oil, nutmeg, and other natural additives. Bradham developed this beverage in hopes of not only creating […]
Earlier this year, PepsiCo launched a new campaign called Say It with Pepsi into over 100 markets around the world. The campaign included a fun packaging release featuring emojis, or “PepsiMojis”, on packaging across the brand’s portfolio of beverages. Over 600 proprietary designs were unleashed in multiple mediums – from over 1 billion bottles and cans to sunglasses and […]
Last month, Aquafina announced the brand’s first-ever film partnership of the upcoming summer release, Ice Age: Collision Course. In conjunction with the highly anticipated movie, which hit theaters on July 22, Aquafina rolled out a custom TV spot (see below) and a national consumer sweepstakes, along with many other retail and digital initiatives. “We are thrilled to partner […]
Since 2014 the premium water category has seen double-digit annual growth due to a growing consumer demand for healthier beverage options. In response to this demand, our partners at Klarbrunn recently introduced a new super water called übr. The new performance water is targeted towards active individuals looking for “ultimate balance and refreshment”. übr water undergoes a micro-filtering system […]
PepsiCo recently introduced its new caffeine-free lemon-lime soda with a twist of real juice and a huge burst of flavor. This refreshing and delicious beverage, called MIST TWST, can be found in any super market aisle. The Diet version is also available and for the holiday season, Cranberry MIST TWST will return. In order to hit the […]
Mahaska recently introduced Cabana Coconut Water into its beverage distribution! Coconut water is one of the fastest-growing beverage categories in the United States and United Kingdom, with consumers and health experts alike recognizing its natural hydrating qualities, great taste and exceptional nutritional benefits. Health-conscious consumers and those leading active lifestyles have become the number one fans […]
Mountain Dew released an awesome, unique carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters. The new twist on the beloved original soft drink goes by Mountain Dew Black Label. In the fall of 2015, the new drink was exclusively given to 600 colleges and universities, allowing students to be […]
Introducing the RuckPack Inc. Combat Nutrition line! Founded by Marine Special Operations Forces in Afghanistan, RuckPack owners live by a code of service to the country and community. RuckPack is made in the United States and gives 10% of profits back to aid veterans and military personnel. They strive to bring nutritional supplements to the […]
