From August 14th to August 16th, Dew Tour hosted a celebration of the sport and culture of skateboarding in Los Angeles, California. Fans onsite had the opportunity to watch their favorite athletes compete and immerse themselves in the Dew Tour experience. Not just a skate competition; this was a festival of everything skate. Fans who were not able to attend […]
Category: Mahaska Partners
Aspartame Free Diet Pepsi
Since the introduction of diet drinks, there has been constant controversy regarding aspartame. Aspartame is an artificial sweetener used as a sugar substitute in most diet drinks. For years aspartame has been scrutinized for allegedly causing various heath problems. Customer health concerns about the sweetener and more desire for a great-tasting diet cola without aspartame sparked PepsiCo to create aspartame-free […]
Mountain Dew Teams up with Lost Camo
Mahaska partner, Mountain Dew, was introduced in 1940. Between the years of 1940 and 1980 only one type of Mountain Dew existed as a citrus flavored soft drink. Now the company has expanded to a total of 19 products including Diet Mountain Dew, Mountain Dew Kickstart in 6 different flavors, and Mountain Dew DEWshine. Clearly Mountain Dew is constantly expanding while creating interactive […]
#MeetMeInMalibu, Klarbrunn Vita ICE Contest
Klarbrunn Inc. was founded in 1987 by Mahaska Partner Wis-Pak, launching a new generation of natural sparkling waters. There was no other product quite like Klarbrunn when it was introduced as a healthy beverage with zero calories and zero sodium. Just over 2 years ago, Klarbrunn introduced Vita ICE in 2013. Klarbrunn Vita ICE is a vitamin-enriched, antioxidant, sparkling […]
Des Moines Menace Soccer – Mahaska Partner
In 20 seasons and counting, the Des Moines Menace, a Mahaska sponsored team, has established itself as one of the country’s elite amateur soccer clubs, as they provide the highest level of soccer in Iowa. The Menace teams play their home matches in a fun, family-friendly environment at Valley Stadium in West Des Moines. The organization […]
AMP Energy Releases New Flavors
AMP Energy, part of the PepsiCo Family, released four exciting new flavors last month. Keeping the favorite Original and Cherry Blast flavors, the new lineup includes: Strawberry Limeade, Passion Fruit, Blueberry White Grape ZERO and Watermelon ZERO. Greg Lyons, Vice President of Marketing at AMP Energy, states the reason for the bold new flavors: “We knew energy drink […]
Amp Up on AMP Energy Drink
AMP Energy drink was first introduced in 2001 under the Mountain Dew brand. The drink was originally developed as an extension of Mountain Dew using the same formula and citrus flavors. The popular energy drink is still a product of PepsiCo but is now sold under its own brand name. In 2013, AMP Energy ranked as the 5th top […]
Mountain Dew DEWshine Release
Last month, Mahaska partner Mountain Dew released it’s new, limited edition DEWshine craft soda. The clear citrus-flavored drink is made with real sugar but is packaged in a retro, longneck glass bottle. The label features Willie the Hillbilly, the original Mountain Dew mascot, and “It’ll Tickle Yore Innards,”the original Mountain Dew slogan. The story behind […]
