Mountain Dew recently announced that Kevin Hart, the talented actor and comedian, will be the face of MTN DEW® KICKSTART™. Kevin, a major NBA fan, will bring one lucky winner “Closer Than Courtside” at the NBA Playoffs. He is looking for the ideal “CourtSidekick” with whom to share this experience.
Check out Kevin’s Courtside Do’s and Dont’ts, giving fans a glimpse at what sitting Coutside with Kevin entails:
“I’m literally the biggest NBA fan you will ever meet. In fact, you could say I’m the king of watching basketball – but I’m still looking for my CourtSidekick,” said Kevin. “I’m happy to be partnering with MTN DEW KICKSTART to kick off the CourtSidekick Contest and find the right person to help me take my NBA game-watching to the next level.”
Fans can enter to win by posting on social media why they are the perfect CourtSidekick and using the hashtag #CourtSidekickContest on Twitter, Instagram or Facebook. The contest ends March 19, after which, Kevin and DEW judges will narrow down the entries to the top 5 candidates. Then fans will be able to vote for the winner among the top 5 finalists. The contest winner will be announced April 5.
“Kevin embodies the bold attitude, energy and spirit of MTN DEW KICKSTART, so he was a natural choice to be the face of the brand,” said Chauncey Hamlett, senior director of marketing, Mountain Dew. “We’re excited to be partnering with him, and can’t wait to give a lucky DEW fan the chance to be his CourtSidekick during the NBA Playoffs this year.”
MTN DEW KICKSTART will celebrate its first year as the main partner of the annual Rising Stars game at the All-Star 2018. This will give fans a sneak peek into the lives of Joel Embiid, Kyle Kuzma and Dennis Smith Jr., the next generation of elite NBA players. Kevin Hart will also make an appearance at the game.
New MTN DEW KICKSTART Flavors
MTN DEW KICKSTART Ultra Original DEW contains five calories, no added sugar and 91mg of caffeine per 16 oz can. It also contains five percent juice and Vitamins B and C.
Visit MountainDew.com/Courtside for information on Closer than Courtside and Dew’s schedule of events during NBA All Star 2018. Join the conversation at @mountaindew by using #CourtSidekickContest. Contest rules can be found here.
Source: PR Newswire
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