One of Mountain Dew’s sponsored athletes, Dale Earnhardt Jr., retired at the end of the 2017 race car season. Without Dale in the picture, everyone is wondering who is going to replace him. Actor/comedian Danny McBride, posing as Dewey Ryder, will be taking the wheel from him… literally. See what he has to say about it all and watch the passing of the torch below:
“What’s up, racing fans. I’m Dewey Ryder, here to announce the biggest racing news since lug nuts. Me. The only person capable of filling Dale Earnhardt Jr.’s green firesuit when he retires at the end of the season. And as the handsome new face of Mountain Dew, I’m issuing this official press release while I chug that bold, citrus nectar.
I’ll be picking up right where Junior left off. Driving fast cars. Endorsementing. Basically, the same stuff that he does.
While I have never actually driven a stock car, I know enough to be dangerous. Now, you may be asking yourself, “Aren’t you Danny McBride, the world’s funniest actor? What are you doing racing cars?” To which I say, “Pfft. I’m Dewey Ryder, the rightful heir to this throne.”
This is surely a bittersweet announcement for some of you. Dale Jr. and Mountain Dew have been partners since 2008. Dale Jr. is super popular and everyone says he’s a swell guy. But every time a stock car door closes, another stock car door opens [editor’s correction: stock cars do not have doors] and I’m here to pick up the mantle.”