Need an energizing blast of DEW with real fruit juice and a kick of caffeine in new bold flavors? Look no further! Mountain Dew Kickstart has now expanded their product lineup and is thrilled to introduce Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange flavors. The brand has been continuously successful since 2013 when Kickstart was […]
Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]
On January 28th, Doc 360 got re-energized and received a new look to bring out the brand’s bold true identity. The new logo debuted at the 2016 Winter X Games last month on Doc-sponsored athlete Logan Christian’s Arctic Cat Sno Pro sled. In addition, the brand also launched its Snapchat channel in honor of the new […]
In the 1970’s, most soft drink companies started to offer their beverages in plastic bottles. To Pepsi-Cola’s disappointment, the plastic bottle manufacturers were initially unable to produce a bottle that would maintain the right shade of green needed for Mountain Dew bottles. Luckily, by 1978 that problem was solved. Pepsi quickly produced 2-liter plastic bottles and […]
Mahaska has always been a supporter of Breast Cancer Awareness. Since October is Breast Cancer Awareness Month, Mahaska decided to show their support early on by participating in Emily McGarvey’s Breast Cancer Awareness Fundraiser on Labor Day. This is Mahaska’s second year proudly participating in the fundraiser and everyone was excited to help such a worthy cause! Emily McGarvey […]
Vending machines no longer supply just the standard soda and candy. Today they can stock items usually reserved for a retail store or restaurant. These modern vending machines around the world are unbelievable but real. Have you ever had to wait for hours at an airport for a connecting or delayed flight? Then you know that only […]
