On January 28th, Doc 360 got re-energized and received a new look to bring out the brand’s bold true identity. The new logo debuted at the 2016 Winter X Games last month on Doc-sponsored athlete Logan Christian’s Arctic Cat Sno Pro sled. In addition, the brand also launched its Snapchat channel in honor of the new look. The popular social media channel featured Logan Christian taking over the Snapchat feed while competing at X Games.
Beginning next week, all current Doc packaging will be refreshed with the new branding. With the beverage’s full flavor and extra kick of caffeine, the new logo positions the brand to better compete against other leading national brands. The new look also appeals to both millennial and Gen X consumers, staking its claim in the large energy drink marketshare. Be on the look out for the new branding in a store near you!
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