Last month, Aquafina announced the brand’s first-ever film partnership of the upcoming summer release, Ice Age: Collision Course. In conjunction with the highly anticipated movie, which hit theaters on July 22, Aquafina rolled out a custom TV spot (see below) and a national consumer sweepstakes, along with many other retail and digital initiatives.
“We are thrilled to partner with Aquafina and feel the brand is a natural fit for the film,” said Zachary Eller, SVP, Marketing Partnerships, 20th Century Fox. “Like Ice Age: Collision Course, Aquafina is sure to be a summer favorite!”
Consumers across the country entered for a chance to win one of two trips for a family of four to the legendary Kennedy Space Center in Orlando, Florida, where they will have an unforgettable Astronaut Training Experience from real astronauts and space experts.
Aquafina also debuted a national custom animated TV commercial featuring Ice Age character Scrat chasing an Aquafina bottle. Additionally, throughout the duration of the campaign, limited edition Aquafina packaging featuring the film’s characters will be available for purchase in stores nationwide.
Aquafina’s social channels will also had engaging custom content during the course of the campaign where fans can saw Ice Age characters surprising happy bodies across the nation with their dance moves.