The story of New England Coffee begins in the Old World, with a Greek family living in Greece. From there, in 1910, Menelaos Kaloyanides, with his brother, came to the United States. By 1916, Menelaos was running a successful restaurant in Boston, but he wanted to start his own business. So he, along with his […]
Since its inception in 1893, it is safe to say Pepsi has come along way as a company. What started out as a sole product, a carbonated beverage to aid with digestion, has turned into a multi-billion dollar corporation. So what does Pepsi’s future hold? For a company that seems to have it all, we can’t be […]
This drink’s name says it all. No Fear Energy drink is made for the fearless, and by fearless this energy drink isn’t just referring to the crazy thrill seekers of the world. Fearlessness applies to more than just the guys jumping out of airplanes or diving off the highest cliffs. According to No Fear, “fearlessness is […]
Pepsi has progressed immensely over the years, from a local beverage brand to an industry giant, and it’s advertising has changed along with it. Pepsi now uses several different channels and marketing techniques to promote the brand, making it almost hard to keep up! To make things easy, we put together the best and biggest marketing campaigns Pepsi has recently or currently […]
PepsiCo opened their first ever restaurant this past September, and you might be surprised how the company approached it. “Kola House” is located in Chelsea, a very trendy Manhattan neighborhood in the heart of the meat packing district. The restaurant takes a “farm-to-table” approach, with a modern, American flare. Stated on the Kola House website, the menus consist of “a specialty cocktail […]
After the launch of the “Pepsi Challenge” campaign, Pepsi soared into homes as the number one brand in take-home sales going into the 80’s. Throughout this decade, several high profile stars contributed to Pepsi’s advertising efforts, including Lionel Richie, Tina Turner, David Bowie and Michael Jackson. Geraldine Ferraro, the first woman to ever be a vice-presidential candidate in the U.S., […]
October has begun, which means the preparation for Halloween is in full swing. Pumpkin flavored beverages have already flooded the market, but zombies are making their mark this October as well. Dare to drink some scary soda to start off this holiday season? Deadworld Zombie Soda will only be around for a limited time, so get it […]
After the company’s first commercial in 1950, Pepsi’s advertising would continue to prosper and grow over the years. The 50’s brought on not only a logo change, but a total change in direction to the brand’s initial strategy. The new logo incorporated the “bottle cap” design, and Pepsi was no longer advertised based on price. The new direction […]
Trying to cut those soda cravings but don’t know where to reach? Sparkling water may be the perfect option for you. Sparkling water is often times looked upon as a healthier option to soda, which is true, but it also has many benefits you might not have known. Not only does Klarbrunn sparkling water contain zero calories […]
Pepsi’s advertising and branding strategies have changed drastically over the past century. Upon Pepsi’s inception by Caleb Bradham in 1893, a few logos were thrown around, but no actual advertising (that we know of) existed until 1902. In the early 1900’s, the brand’s advertising consisted of similar ads to the initial “Healthful and Invigorating” ad from 1902. All of […]
