After the launch of the “Pepsi Challenge” campaign, Pepsi soared into homes as the number one brand in take-home sales going into the 80’s. Throughout this decade, several high profile stars contributed to Pepsi’s advertising efforts, including Lionel Richie, Tina Turner, David Bowie and Michael Jackson. Geraldine Ferraro, the first woman to ever be a vice-presidential candidate in the U.S., […]
Pepsi’s Advertising: Into the 21st Century
