Earlier this year, PepsiCo launched a new campaign called Say It with Pepsi into over 100 markets around the world. The campaign included a fun packaging release featuring emojis, or “PepsiMojis”, on packaging across the brand’s portfolio of beverages. Over 600 proprietary designs were unleashed in multiple mediums – from over 1 billion bottles and cans to sunglasses and […]
Category: Beverage Industry
Aquafina Launches First Film Partnership with “Ice Age: Collision Course”
Last month, Aquafina announced the brand’s first-ever film partnership of the upcoming summer release, Ice Age: Collision Course. In conjunction with the highly anticipated movie, which hit theaters on July 22, Aquafina rolled out a custom TV spot (see below) and a national consumer sweepstakes, along with many other retail and digital initiatives. “We are thrilled to partner […]