It was in the 1980’s when Pepsi-Cola Company officially became a part of NASCAR. In 1981, Mountain Dew sponsored a NASCAR vehicle owned by Junior Johnson and driven by Darrell Waltrip. As a team, they won many races with Mountain Dew graphics covering their number 11 car. The pit crew was even given a clever name, “Dew Crew.” […]
Tag: Mt Dew
The Continuation of Mountain Dew’s Advertising
In the 1970’s, most soft drink companies started to offer their beverages in plastic bottles. To Pepsi-Cola’s disappointment, the plastic bottle manufacturers were initially unable to produce a bottle that would maintain the right shade of green needed for Mountain Dew bottles. Luckily, by 1978 that problem was solved. Pepsi quickly produced 2-liter plastic bottles and […]
The Evolution of Mountain Dew Advertising
Mountain Dew sales increased at a steady rate by 1972. But after some investigation, it was discovered that that the growth outside of Mountain Dew’s original market was small and that, specifically, the take-home market was inadequate. Many Mountain Dew drinkers were not able to find the beverage in their local grocery store. Mountain Dew also discovered that a […]
Meet Jacob Grootveld, Mahaska’s Fleet Employee
Jacob Grootveld works in the fleet department at Mahaska. He was born and raised in Iowa and is the proud father of two boys. At Mahaska he spends his time working on trucks and trailers, but during his free time he likes to go camping with his family. Jacob truly values how much Mahaska cares […]
Meet Alan Neve, Mahaska’s Route Settlement
Alan Neve was born in Iowa and has worked for Mahaska for 26 years at the Iowa location. He currently works on Mahaska’s Route Settlement. Alan’s free time consists of researching genealogy and doing community theater. He also gives back to the community, just like Mahaska. Read more about Alan below! What is a typical day at […]
Meet Julie Montgomery, Human Resources Manager
Julie Montgomery, Mahaska’s Human Resource Manager, is born and raised in Iowa. Prior to Mahaska, she worked in Human Resources at at Dr. Pepper Snapple Group. She is an extremely loyal and dedicated mother, wife, and employee. Julie spends most of her free time with her family, who are the most important people in her life. Her […]
Meet J.J. Howrey, Mahaska Snack Route Manager
J.J. Howrey, Mahaska Snack Route Manger, works in Iowa where he was born and raised. J.J. has an outgoing personality and enjoys to make fun of himself. He is a proud and hard working family man. J.J. contributes to the community and is honored to be a part of a company that gives back as well. […]
Meet Aron Parks, Mahaska Salesman
Aron Parks works in his hometown where he was born and raised in O’Neil, Nebraska. Previously working for a trucking company which hauled grain, the past 2 years have been with Mahaska as a salesman. Aron is passionate about his family and incorporates his thoughtful nature into his job. Learn more about Aron below! What is a typical day at […]
Meet Phil Smith, Mahaska Operations Manager
Phil Smith, Mahaska Operations Manager, started his career as an aircraft mechanic and is now a loyal Mahaska employee. He has dedicated 27 years of his life working for Mahaska and is a contributor to the success of the company. Phil was born and raised in Kansas and continues to work in Mahaska’s Kansas office. Read below to […]
Trivia Tuesday – 4/28/15
It’s Trivia Tuesday! Answer the question below in the blog comments, then share the blog post on your Facebook page for a chance to win free partner gear! This week’s winner will receive this sweet Mountain Dew bottle cap! Winner will be announced in our blog next Tuesday. Congratulations Mobeen Mian, you are last week’s trivia […]