Mahaska is pleased to announce a new partnership with Pulse Beverage Corporation. Pulse, headquartered in Colorado, is an innovative company known for their low calorie natural drinks providing high-quality, healthy alternatives to other beverages out there. The company recently introduced larger expansion efforts of its Natural Cabana products into the Midwest market, with Mahaska as its main distributor. Mahaska […]
Born and raised Ottumwa, Iowa native Michael Shoemaker is Mahaska’s Training Director Supervisor. His position at Mahaska allows him to be very dynamic and carry out many responsibilities in the warehouse. His sense of humor and love for the outdoors mixed with his hard working and helpful character make him the utmost friend and employee. […]
Mountain Dew sales increased at a steady rate by 1972. But after some investigation, it was discovered that that the growth outside of Mountain Dew’s original market was small and that, specifically, the take-home market was inadequate. Many Mountain Dew drinkers were not able to find the beverage in their local grocery store. Mountain Dew also discovered that a […]
Jacob Grootveld works in the fleet department at Mahaska. He was born and raised in Iowa and is the proud father of two boys. At Mahaska he spends his time working on trucks and trailers, but during his free time he likes to go camping with his family. Jacob truly values how much Mahaska cares […]
Most people know SoBe for its bold and delicious flavors of tea, enhanced water and elixirs. The crazy, colorful, vibrant and full of energy brand could never be missed. For all the drink and brand lovers, SoBe is creating an amazing project that uses the imagination and artistic creativity of their fans while tying in the […]
The first advertising campaign created for Mountain Dew under Pepsi-Cola management was “Mountain Dew – It’ll Tickle You’re Innards.” The company decided to embrace the hillbilly-moonshine image behind the name for the first few years. The advertising consisted of cartoon hillbilly characters promoting the drink. The characters included Gran Pappy and all his kinfolk, who were […]
Bill Vogt is the Warehouse and Route Manager and has worked at Mahaska for 33 years. Before joining the Mahaska team, he worked on a dairy farm in Nebraska. Besides work, Bill has a variety of interests that range from watching football and fishing to hunting and baking desserts. Bill’s life motto is to take advantage […]
