The National Basketball Association (NBA) season is finally underway, and Mountain Dew is along for the ride. Mountain Dew has teamed up with top NBA athletes to celebrate not only the game itself, but the lifestyle and culture that comes along with it.
The headliners, also referred to as the “starting lineup” of the DEWxNBA partnership, are Russell Westbrook, Kyrie Irving, Jimmy Butler and Julius Randle. Westbrook is now in his second year partnered up with Mountain Dew while Irving is new to the Dew team. Westbrook looks like he will be with the brand for a while, as he explained “DEW gets me as both a player and an individual and I’m proud of our collaborations over the past year and a half… I love that I can do me, while still doing the DEW.”
Irving seems equally as pumped on the partnership, saying he is “excited to be a part of the DEW lineup… a brand that celebrates being an individual and I continue to work to be the best version of me on and off the court. I can’t wait for what’s coming up next.” Although Kyrie is new to the Mountain Dew team, he has already established himself in the Pepsi world as “Uncle Drew” in the hilarious video series sponsored by Pepsi.
Other star athletes on Dew’s team include Mike Conley, Justise Winslow, Eric Bledsoe, Noah Vonleh, CJ McCollum, Danny Green, Trey Burke, Bradley Beal, Jeff Teague, Isaiah Thomas, Tristan Thompson, Chandler Parsons, Kenneth Faried, Emmanuel Mudiay, Patrick Beverly and George Hill.
“The NBA is more than just a sport to basketball fans. It represents a source of inspiration, which lines up with the spirit of the DEW Nation—celebrating sports and culture while having a damn good time. Both Russell Westbrook and Kyrie Irving are the perfect embodiment of this message, as talented players with their fingers on the pulse of everything that’s cool, fun and relevant right now.” – Ryan Collis, senior director of Marketing, Mountain Dew
As Mountain Dew continues to bring us experiences like never before, make sure to keep your eyes peeled for even more DEWxNBA action to come this NBA season. Want to carry Mountain Dew in your store? Contact us today to find out how.