NBA’s Joel Embiid, King Bach Chill For Mountain Dew Ice

Mtn Dew Ice debuted a chilly TV spot during the Philadelphia 76ers game on Christmas Day this year,  starring NBA All Star Joel Embiid and internet personality King Bach.

In the 30-second ad (below), the 76ers’ Embiid — a Mtn Dew spokesperson since last year — and Bach create ice personas who face off on an imaginary ice basketball court on a city street. Embiid doles out some ice cold rejection during the game of one-on-one.

Titled “That’s Cold,” the commercial, from BBDO NY, closes with  the Jay Rock song “Win.” The commercial will run throughout the 2018/2019 NBA season during games broadcast on Turner networks and ESPN, as well as ABC.

About Mtn Dew Ice

Mtn Dew Ice – released earlier this year – is a translucent, carbonated, lemon-lime soda with a splash of real juice. The clear beverage contains caffeine, which very few citrus sodas possess.

Want to carry this beverage or other similar products in your business? Contact us today to get your order started!